Anthony Hopkins is the new face of Loewe, the 2022 fashion campaign

“For fun, today’s gig is modeling.” Translated: For a bit of (healthy, we add) fun, today’s job is modeling. Add a head-to-toe Loewe look, inspiration from creative director Jonathan Anderson, and the (new) perfect portrait of Anthony Hopkins – 84 years old and not hearing them – served. Ironic, contemporary and to be framed (just like Al Pacino for Saint Laurent, remember?).

New Loewe advertising campaign for pre-fall 2022 fashion offers us a memorable fashion moment to cherish here and now: among the protagonists, there is in fact the actor Sir Philip Anthony Hopkins who, on Instagram, speaks of this #LoeweCollaboration as an experience dedicated to “fun” the purer. However, this is not the first time that the double Oscar winner (Best main actor in 1992 with The silence of the innocenti, and again best lead actor in 2021 with The Father – Nothing is as it seems) poses for a fashion house. In 2017, he is remembered as the star (and face) of Italian brand Brioni’s ad campaign. Shot by Juergen Teller and directed by Jonathan Anderson in collaboration with his creative partner Dovile Drizyte, the two photos that today immortalize Anthony Hopkins for Loewe seem to reconcile more than ever the three facets of a single celebrity: her innate (sparkling) personality, her public person and the cinematographic interpretation which allows (in any case, whether we like it or not) to put oneself in the shoes of the Loewe spirit.

Anthony Hopkins is the new face of Loewe, the 2022 fashion campaign

Anthony Hopkins for Loewe

COURTESY OF LOEWE/JUERGEN TELLER PRESS OFFICE

Two looks, two different moods. In the first Loewe campaign photo, Anthony Hopkins wears matching pants and a long coat, under which the colorful (and glazed donut-themed) print of his shirt emerges in all its pop soul. A pair of sneakers and the Loewe Anagram Studs T tote complete the look. In the second photo, on the other hand, the atmosphere is a little more relaxed and relaxed: sweatshirts, joggings, sneakers and of course the Loewe tote bag. A third photo closes the gallery published on Jonathan Anderson’s Instagram profile, and features the bag in which elements of fittings – that only a genius like the creative director of the Spanish fashion house could have added – give Loewe codes their maximum expression.

loewe fashion bags 2022

Loewe Pre Fall 2022

COURTESY OF LOEWE/JUERGEN TELLER PRESS OFFICE

There is more: Anthony Hopkins isn’t the only featured figure in the Loewe Pre Fall 2022 ad campaign. Needless to say, the house has included a variety of ages, ethnicities and professional backgrounds, starting with celebrities of the model’s caliber. Kaia Gerber (who followed in the footsteps of supermodel mother Cindy Crawford), actor Josh O’Connor (and how if you know him, he played Prince Charles in the Netflix TV series The crown), Korean K-pop star and global ambassador Loewe HyunA, American singer Caroline Polachek, English singer-songwriter Alewya, Irish actress Jessie Buckley, Japanese Paralympic athlete Maya Nakanishi and actress Chinese Tang Wei.

kaia gerber loewe

Kaia Gerber for Loewe

COURTESY OF LOEWE/JUERGEN TELLER PRESS OFFICE

kaia gerber loewe

Kaia Gerber for Loewe

COURTESY OF LOEWE/JUERGEN TELLER PRESS OFFICE

loewe 2022 fashion advertising campaign

Josh O’Connor for Loewe

COURTESY OF LOEWE/JUERGEN TELLER PRESS OFFICE

And then there is the female and aged counterpart of Anthony Hopkins: the American sculptor Lynda Benglis, famous in the 1970s for having embraced the post-minimalist movement, is also the face of Loewe today. The coolness remains unchanged: his parrot-themed leggings are directly proportional to Anthony Hopkins’ donut-themed shirt.

Lynda Benglis Loewe

Lynda Benglis for Loewe

COURTESY OF LOEWE/JUERGEN TELLER PRESS OFFICE

Irony – mirroring the kaleidoscopic identity of the Loewe house – is the leitmotif of the advertising campaign, filtered through the lenses of Juergen Teller. What the fashion house presents in its press note as “the simple document of a large creative community” is thus confirmed to be before our eyes the puzzle of faces, minds, personalities and stylistic expressions that share and amplify that same sense of humor that German photographer Juergen Teller himself is known for.

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