Babies & girls: for them, cosmetic care must be targeted

Even if a precise calculation is not realistic, Worldometerthe site specializing in statistical data, reveals that on average more than 300,000 boys and girls are born every day. A huge number, even considering that the planet’s birth rates are down slightly. But it’s also a telling number: there’s no shortage of unborn children and the opportunities to develop business ideas are huge and exciting: experts say it’s a market set to grow. Confirmation of this prediction comes from a toy giant, Lego, which recorded a 13% increase in sales in the first half of 2020 despite the pandemic.

Beauty treatments are also experiencing growing interest. The attention paid to hygiene has definitely changed compared to the past: the traditional bath cleanser, absorbent powder and soothing cream are no longer enough. Not only, while it is true that even for the little ones the choices are determined both by the safety of the ingredients and the sustainability of the formulas and production processes, there is also the need to satisfy more specific needs. Because not all children are the same. Kylie Jenner realized this and saw in this sector an opportunity to develop her activity. So, after the success of the range of tricks Kylie Cosmetics and skin products Kylie skin, also recently launched a cosmetic line abroad dedicated to the multifaceted world of babies: the Kylie Baby, inspired by the needs of her child. “I know we all want the best for our children, which is why it was very important to me to create this completely vegan and hypoallergenic range! I’m so proud of these products,” said a newsweek.com. “The shampoo in particular is tear-proof and safe for babies, while the detangling conditioner is formulated for curls but is suitable for all hair types.”

For the creation of the new line of children’s cosmetics Kiye Baby, Kylie Jenner was inspired by the needs of her daughter (Photo by Raymond Hall / GC Images)

Raymond Room

A delicate balance

The need to use specific cosmetics for children is linked to the peculiarities of the skin of babies and children. Ad hoc cosmetic treatments over the years have transformed and continually evolved, with more and more formulations built with delicate, clean and safe ingredients. But not only. “It is important to move towards natural and organic products, always bearing in mind that anything that comes into contact with babies’ delicate skin can also affect their overall health. Their skin is much more sensitive than that of an adult because their skin takes time to build a protective barrier,” explains the dermatologist Corinna Rigoni, president of Donne Dermatologists Italia. “By following a daily routine that includes a mild, chemical-free cleanser and moisturizer, for example, and taking care to maintain adequate sun protection, parents can help their child develop an increasingly effective skin barrier as they grow older. let’s not forget that their microbiome develops and must be preserved, because it contributes to the proper functioning of the hydrolipidic film, which is also under construction”. The marketing of pediatric cosmetic treatments can be confusing because it often creates fears and raises doubts about planning a safe and effective diet.The important thing to do is to read labels very carefully and check for suspicious fragrances, preservatives and substances that can create discomfort.

Three things to remember

The first rule: Their skin tends to be more reactive than that of adults, which is why it is always advisable to choose a non-excessively degreasing shower gel for cleansing, formulated not to irritate or drain the already low hydrolipidic reserves of the skin. “Usually a mild product without dyes, preservatives and alcohol is the best option,” says the dermatologist.

The second rule: it is not essential to bathe every day. Washing too often can dry out and promote the appearance of irritation. “Also avoid soaps that strip oils from the skin (e.g. sulfates) as they attack the skin barrier and compromise the ability of tissues to retain surface moisture”said Rigoni.

The third rule: As it grows, it is important to watch for signs of irritation and rashes by consulting a dermatologist. “If they occur regularly, making an appointment with the specialist is essential to exclude, for example, eczema or allergies”, concludes the specialist.

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