Brunello Cucinelli participates in the Sustainable Market Initiative

Brunello Cucinelli participates in the Sustainable Market Initiative

Courtesy of Brunello Cucinelli

A new triumph for the excellence of Italian fashion, with Brunello Cucinelli accompanying His Royal Highness the Prince of Wales in the creation of ethical and regenerative fashion. Indeed, on May 9, a working group of leading figures from the fashion scene met at Buckingham Palace, chaired by Federico Marchetti and guided by the common intention of reducing the environmental impact linked to the fashion industry, acting alongside alternative production design systems. By joining this reality of global professionals, Brunello Cucinelli reinforces its constant commitment to supporting a regenerative agriculture that supports natural processes and its life cycles, guaranteeing ethical and conscious work flows that follow the raw material throughout its journey, from source to final product. . Among the many projects under discussion, the Himalayan Regenerative Fashion Living Lab obviously stands out, aiming to restore biodiversity in degraded territories and to recover traditional textile know-how to support local economies of cashmere, cotton and silk, which is the nerve center of Brunello Cucinelli fashion. .

sustainable market initiative

His Royal Highness the Prince of Wales Brunello Cucinelli and Federico Marchetti, at Villa Wolkonsky, residence of the British Ambassador to Italy, on the occasion of the presentation of the first SMI project, which took place on the sidelines of the G20 in Rome (30-31 October 2021)

Courtesy of Brunello Cucinelli

In the words of Cucinelli himself: “We are honored to be able to participate in such a noble initiative and for this we would like to express our deepest gratitude to His Royal Highness the Prince of Wales, a polite man of great class, who together together with his friend Federico Marchetti was able to conceive the beautiful and fascinating idea of ​​bringing together global fashion brands to try to improve our planet, our mother Earth welcomed and nurtured us, allowed us to enjoy her wonderful resources and ours is formidable. responsibility towards its fullest and fairest protection. I have always been fascinated by the Orient, by these regions of the world and by the people who live where the landscape is so enchanting and the sky so close to the It is with sincere enthusiasm that we have accepted to participate in a project of the highest humanity, so that different populations can continue to live in the places of their former life in harmony with nature. Like us, I am convinced that landscape, economy, craftsmanship and traditions are part of a whole, which the Himalayan Regenerative Fashion Living Lab project brilliantly conceives as a holistic whole”.

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