Fashion, brands take sides for women’s reproductive rights

The fashion industry sides with women. As the countdown to this summer has begun, when the U.S. Supreme Court will rule on the landmark 1973 Roe vs. Wade case that introduced abortion 49 years ago, the fashion system is short. to protect women’s reproductive rights. women. If the law were to be overturned, thetermination of pregnancy it wouldn’t immediately become illegal nationwide as the decision would be up to individual states, but about half of them would decide to ban abortion within weeks, especially those in the South and West, putting the lives of 36 million women of childbearing age at risk, who would not have access to the necessary health care. To avoid the worst, some brands have decided to move forward and promote certain fundraising initiatives through social networks, let’s see what it is.

reproductive rights of fashion brands

In June, the Supreme Court will decide whether to overturn or uphold the landmark 1973 Roe vs. Wade decision.

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Among the first to take sides against the quashing of the sentence is Gucci, who through the Chime for Change campaign currently underway promotes continued support for organizations that “enable access to reproductive health and protect human rights”. “As we now face a critical moment in United States history, Gucci remains a firm believer that access to reproductive health care is a basic human right,” the brand said in a statement. “The company will now provide travel reimbursement to any U.S. employee who needs access to health care not available in their home country.” A similar initiative is already in place at Levi Strauss & Co. The famous denim and clothing brand has long championed reproductive rights and in recent weeks reiterated its support for women, calling on business leaders in at-risk countries to ” raise their voices” and “take steps to protect the health and well-being” of their employees.

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She didn’t stay silent either Rachel Antonoff, designer and activist, founder of the eponymous ready-to-wear brand, who clarified her position via Instagram. “Abortion is a right,” reads the post with which the label announces that 100% of profits from its dedicated capsule collection will be donated to Planned Parenthood. The collection includes a variety of embroidered sweaters and t-shirts in different colors and styles. Also via social media, Cami Tellez, CEO of sustainable underwear brand Parade, posted a note reiterating the company’s “tireless” support for abortion access and reproductive rights “from the beginning. “. The brand announced it would donate 1% of all proceeds to organizations fighting for reproductive rights, adding, “It’s not enough, but it’s a start.”

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Lenny, the vintage denim brand, plans to donate 15% of its net sales throughout May to the Women’s Reproductive Rights Assistance Project, a Los Angeles-based organization that helps women access safe abortions and to legal or emergency contraceptive systems if they are not financially able to pay for them themselves. Donations also came from Mother Denim, which said it had donated $20,000 to the Center for Reproductive Rights which “supports all reproductive rights without apologies.” The post encouraged people to join them in donating to organizations that support access to birth control and safe abortions. Even luxury jewelry brand Mejuri hasn’t backed down, announcing it has made a donation to Keep Our Clinics in an effort to support equal access to healthcare “without shame or judgement”. Noura Sakkijha, CEO and co-founder, called the situation in the United States “a direct threat to the right and access to health care, and it is our collective responsibility to protect each other”. While there is strength in unity, women are strong enough to do anything together.

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