G.he ingredients for global success are all there. Two fashion houses with well-defined codes that dance together. A name, a catchy crisis, a real partnership. An advertising campaign already well placed on giant posters in the main cities of the world (including Milan!). Even a launch video with the inevitable Naomi Campbell in the role of the bouncer. Save the date: May 12. It’s about to hit the stores Fendace, the collection resulting from the collaboration between Fendi and Versace. And we already know that it will be a triumph.
Fendace, a special collaboration
Unity is strength. We saw it with the Gucci / Balenciaga hack (and with the many other co-labs of the season). For once it’s not just a “fashion” concept of recent times, but a reality of finality, concrete. “It’s the beauty of being together,” the statement said. Because at Fendace the creative exchange is at the nth degree and the creativity. And point to maintain the identity of the two brands, without distorting their heritage.
In a game of intentions and total intentions. It’s no coincidence that these are two distinct Prefall 2022 collections: Versace by Fendi and Fendi by Versace. Both were showcased on the final day of Milan Fashion Week in September 2021 in a “secret” fashion show held live via Gesù, in front of a select handful of guests – as well as live on Instagram.
“This is the first time in the history of fashion that two designers have had a real creative dialogue based on respect and friendship. This led us to reverse roles to create these two collections.” So, instead of creating a simple limited edition, Kim Jones designed Versace (Silvia Venturini Fendi handled the men’s line), while Donatella played Fendi.
“It’s not a collaboration…”, specify the fashion houses. “The union of Fendi and Versace, two iconic fashion houses, or more accurately, two iconoclastic groups of people, led to this unique moment in fashion. It is both a celebration of Italian fashion and a break with the established infernal order of things, Fendace is fashionable with a capital F and a capital V. Together they represent freedom, fun and virtuosity“.
All about the collection
Logomania blends with multicolored. Femininity dances with tradition. From the house, they specify the particularities of the two different collections which will be sold in ephemeral stores and selected stores. Versace by Fendi has a multi-generational approach and is inspired by the period between the mid and late 90s. The line explores an idea of duality, seen most clearly in a fusion of the Fendi monogram with the Versace Greek Key motif. Here the clothes are transformed, many are reversible, have hidden codes but display all the know-how of the Fendi workshop (especially in leather clothes).
Fendi by Versace voluntarily assumes a more punk rock position at the request of Donatella Versace. Here, Versace safety pins are the key that opens the door to Fendi signs and symbols. Lace blends with Fendi’s F’s encrusted with crystals in a unique interpretation of the monogram. And then silk with denim and shearling and everything suggests a The slightly more rebellious Fendi world. What to say? Awesome.
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