Fidenza Village launches the StreetArt Festival: 360° art and fashion

FOR just 60 minutes from Milan and Bolognaand with a vast choice of luxury boutiques, including Armani, Etro, Prada, Sergio Rossi, Ermenegildo Zegna and many more, Fidenza Village is a must for fashion addicts and not only. Don’t call her exitthe reality of this village beyond the proposal of big names at discount prices, offering new and exclusive services like virtual shopping and personal stylist. With the restaurants and the StreetArt Festival now scheduled, the mission of the Village is very clear. Bring the guest to life a 360 degree luxury experiencewhich ranges from fashion to design, from food to lifestyle, including culture and digital art.

Fidenza Village launches the StreetArt Festival

He goes on stage between the colorful walls of the Fidenza Village the first StreetArt Festival in Italy. Open on March 7, 2022the event involves thirteen Italian and international artists who will take turns creating murals in the Village. Outraged Lucamaleonte, artistic director of the Festival also Lidia Cao, OrticaNoodles, Sara Pichelli, Seth, Karan Singh, Giulio Vesprini, Pax Paloscia, Sea Creative, Marco Rea, Sten & Lex, Dimitris Taxis and Basik. By works of art, which will be digitized and sold to charities thanks to the NFT system, the Village is transformed place of entertainment and culture, as well as shopping and fine dining.

Fidenza Village launches the StreetArt Festival: 360° art and fashion

One of the StreetArt Festival murals.

“The project represents an evolution of the union between Fidenza Village and street art – says Edoardo Vittucci, commercial director of Fidenza Village – started last year. The Village aims once again to create unique experiences dedicated to its guests, support talent and creativityfor. It allows you to go beyond your physical limits and watch the change taking place, emerging new virtual realities, trying to conquer a new audience, made up of collectors, high-tech enthusiasts, the curious and the very young”. As you walk through the open-air spaces of the Fidenza Village, you can admire them 10 large muralswith the possibility for customers to take part in live painting show of some street artists.

iO Woman is purchasable in the spring

iO Woman is purchasable in the spring

The new frontier of NFTs is the collaboration with Make a Wish

In addition to the avant-garde of a festival on the theme of Street Art, this year the digitization of the works has been planned through the Non Fungible Token, which will allow the visitor to live the member in a parallel world. Lucamaleonte himself explained “The level of street artists involved in the festival is very high and the dialogue that will be built between their mural works and the digital counterparts of the NFT, it will directly involve Village guests and urban art lovers“. After making a QRcode and selling the works, all profits will be donated to Make – A-Wish® Italia. Helping children with serious illnesses achieve their wishes.

Village of Fidenza

Lucamaleonte at the gates of the Village.

CALENDAR OF ARTISTIC PERFORMANCES

May 16-20: Lidia Cao

May 21: Lidia Cao – daytime live show

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June 2, 3 and 4: Sea Creative – live show during the day

June 23 and 24: Marco Rea – daytime live performance

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