Inclusive hair, with freedom, from Glow Hair & Beyond
Freedom of expression thanks to personalized advice. Walk through the leaded iron front door of the Milanese address of the moment, the salon de Lucio Ocria, it’s seeing your inner spark come out. It is the purpose of Shine, the hair salon that values the rebirth that everyone carries within. For the founder and his team, the hair says everything about us. This is why they are cleverly sublimated in a loft inspired by post-Great Depression design spaces that welcomed artists in search of ideas in New York. The salon, characterized by a fragrance specially chosen to envelop everyone who enters with positive vibes, is refined by the adjacent beauty roomwhich makes you fly to Paris thanks to cabins that have become rooms where you indulge in cocooning for the body.
“Glow is a box where you try to do different things that go beyond the hairdresser’s vision. I wanted to create the concept of loft because I like it both as a design and as a story. After the great depression in New York, in fact, the loft becomes a real space for sorting ideas and a meeting point between artists. It was an icon of home design that still rules the world of decoration today – Lucio Ocria explains to us – What sets us apart is that at Glow we help you love your hair. It always happens that those who are curly want to be straight, those who are blond want to be dark. We try to make our customers understand that there can be no sublimation of the hair if you do not like it, above all, in its natural state. Because hair says everything about us, where we come from, our subculture, our habits and our tastes. However, we go beyond product performance and believe in shaping hair artfully through concept. Subliminal hair is actually a real process, from cutting to coloring to volumes that make the hair more beautiful and fascinating. At Glow we start with the advice and then structure a targeted work that, according to the different working techniques, even in the lightening coloring, recreates an effect that makes you say ‘I don’t know what you did but I have beautiful hair ‘ “.
The hair salon that transports to New York
The magic of Glow is born from the synergy of three key ingredients: the art with the staging of always different works, the refined and persuasive music, the perfume created especially for the salon. The loft expresses the soul of its founder Lucio Ocria, who takes the client on a journey inside and outside the concept of beauty to be accomplished through tailor-made advice, or a personalized beauty experience for a unique result. tailored. Within this show, the emphasis is not only placed on the most innovative new techniques or the search for exclusive laboratories; there is also a rigorous selection of products with a green philosophy, such as vegan nail polishes or 100% animal-friendly Swedish products. Revival is also the basis of the design idea. The space dedicated to hair is a place which, once you have passed through the entrance door in leaded iron and scratched glass, leads to another dimension where you can relax forgetting your own reality, between unrestored walls, systems exposed and huge mirrors designed like sculptures that burst into space. In the center is the “work” room, where the table becomes a temporary workstation while the look is redone. Finally, there is the darkroom which, as its name suggests, is a calm and relaxing place.