In a post-pandemic world, now that we no longer have to confine ourselves within the four walls of the house, we socialize and finally we travel, we want to get dressed. With new clothes. But, when it comes to clothing, after trying in some ways a simpler lifestyle during COVID, now is a good time to take stock of the implications of how we dress. Fashion is one of the most interesting and on www.pourfemme.it there is a dedicated section that explores all the trends of the moment, including the topic related to green fashion! Mass production of clothing has enormous environmental impacts on our planet, as well as social ones.
Since the 2000s, fashion production has doubled and is expected to triple by 2050, according to the american chemical society. Polyester production, as well as for leisure wear, has increased ninefold over the past 50 years. Because clothes have become so cheap, they are easily thrown away after being worn only a few times. Finally, online shopping, available day and night, facilitated impulse purchases and returns.
So how can we reduce our environmental impact on fashion? Here are six tips to follow.
Even the most eco-friendly garment uses resources in its manufacture and transport to your home, creating some environmental impact. One of the roots of the problem lies in our excessive consumption: we buy 10 while our grandmothers bought 2. Buying less helps the planet.
Buy clothing from sustainable brands
As we have already learned from summer fashion 2020more and more fashion brands take into account the environmental and social impact of their production.
We’re not going to lie to you: the offer is still limited and it’s easier and cheaper to go to the nearest shopping center to fill your wardrobe. But the more demand there is for sustainable clothing, the more it will be available, just as it was hard to find organic food 15 years ago. Today it is available in most supermarkets.
As for the price, yes, you will pay more for a durable shirt than in a fast fashion store, but it will be worth it!
Buy high quality clothes to make clothes last longer
Because clothes have become so cheap, we don’t care so much about quality anymore. We only buy new clothes when the ones we have lose their shape or charm.
Plus, we’ve all had the experience of buying expensive clothes or a pair of shoes and being disappointed when two months later they already look old or have holes in them.
If we stop buying bad quality, we will push brands to improve the quality of their clothes. It will also allow us to keep our clothes for longer, which is good for our wallets and for the environment.
Look at the label and prefer items created mainly with cotton, wool or linen: often these are not the cheapest clothes, but you can still take advantage of them for Sales.
Think carefully before throwing away your clothes
Do not throw your clothes in the normal bins! Most of them are made of non-biodegradable synthetic fibers and simply accumulate in the landfill. There are other options:
- Try to fix them. Sometimes, with a little imagination, you can repair or even redesign a torn piece of clothing.
- Donate your clothes to friends, family, neighbors or charity.
- Sell them on used apps.
- Did you know ? Some clothing stores collect used clothing of their own brand or even other brands.
- Put them in the fabric recycling bin. Fabrics can be recycled to create new clothes.
Buy second-hand clothes, exchange them or rent them
Instead of buying new clothes, check out these alternatives:
- Second-hand and vintage shops: this is not a new concept! You can find thrift stores everywhere now. Many websites and apps also offer all kinds of second-hand options, ranging from the cheapest clothes to designer clothes. Buy a second hand it is also the new fashion of the moment!
- Swap clothes: this type of initiative is flourishing all over the world. Participants bring the clothes they no longer wear and exchange them for those they will use. It’s an economical and ecological way to fill your wardrobe. You can also organize it between friends.
- Clothing rental: Clothing rental is also a growing sector. This is an excellent option, especially for clothes that you have worn very little and that are new (baby or pregnancy clothes, evening dresses, etc.). Some companies even offer monthly fees, allowing customers to constantly renew their wardrobe.
Be careful when doing laundry!
Washing our clothes has a significant environmental impact. An average family does almost 400 loads of laundry per year, consuming around 60,000 liters of water (and lots of electricity too!). It also takes a lot of energy to heat the wash water and run the drying cycle. The advice is not to start the washing machine with few clothes inside, in order to take advantage of all the available space.