Marchon unveiled a wide range of innovations at the latest edition of I give myself, eyewear appointment that ends today at Milan Rho Fiera. The group presented during the event the new products resulting from the exclusive license agreement with Zeiss, a company specializing in lenses and diagnostic tools for opticians, last fall. “Zeiss is one of the leaders in the production of precision optics. After previewing last October in the United States, we are now ready to land globally. Among the common characteristics are the technological background and the constant formal experimentation,” explained a Pambianconews Thomas BurhardtMarchon Senior World Vice President of Licensing & Marketing.
The group’s American company Global VSP he also exhibited the ‘Multicolor Eyewear Capsule’ with his historical partner Salvatore Ferragamo, presented on the occasion of the recent Earth Day. Manufactured in seven vibrant colors, the new models of sunglasses are characterized by frames and lenses in bio-based composite material made from wood and waste from agricultural industries. Even the packaging follows the eco-friendly approach by being made with 50% recycled materials.
A lasting matrix also for the agreement that Marchon signed with Eastman, a company that produces materials for special applications such as Tritan Renew, first used by Marchon among eyewear players, for frames and colored lenses of the same eyewear model. Tritan Renew is a durable copolyester made using Eastman’s polyester recycling technology. It is a molecular-level recycling technology that transforms hard-to-recycle single-use waste into elemental constituents that can be used to create new, robust and high-performance materials, and which reduces greenhouse gas emissions. and the consumption of fossil fuels. “In 2023, Marchon will begin manufacturing sunglasses and optical frames using Eastman’s Tritan Renew material, maintaining its commitment to social responsibility and introducing more sustainable practices to the eyewear industry,” Burkhardt said.
The new models of the Swedish house brand were also on display inside the large stand Skagasubject to a 360° relaunch “Skaga’s Scandinavian design has been among the most recognizable for its essentiality and craftsmanship for over 70 years, the latest collection features a new campaign, website and management unprecedented creativity, such as the slogan ‘Different look, same heritage.’ In addition, for the first time, models made with at least 45% biocellulose for the acetates will be introduced”, announces Burkhardt.
Finally, the company has just celebrated 30 years of collaboration with Calvin Klein. To celebrate the thirtieth anniversary, a collection inspired by the start of the collaboration between Marchon and the fashion house has been created, a contemporary reinterpretation of the iconic models of Calvin Klein eyewear from the 90s.