Milan Beauty Week: the new event ready for its debut

The key points

  • From May 3 to 8, 2022, Milan is the setting for the first Beauty Week
  • The event follows Cosmoprof Worldwide Bologna, on stage from April 28 to May 2, 2022 in Bologna
  • Also in Milan, will take place Esxence, the event of international artistic perfumery, scheduled from June 15 to 18 at MiC

From toothpaste to soap, from shaving foam to shampoo, without forgetting perfume and make-up, everyone uses at least eight cosmetics every day, essential products, both for hygiene and self-care, and for well-being. being and self-esteem. To promote the social, scientific and economic value of cosmetics and highlight the peculiarities of the Italian cosmetic supply chain, the Milano Beauty Week was born, an initiative of Cosmetica Italia in collaboration with Cosmoprof and Esxence.

The first edition of the event will be held from May 3 to 8 with a program of activities, including experiential ones, that will enliven the streets, squares and commercial spaces of the Lombard capital. Entrepreneurs, operators and experts in the sector, beauty enthusiasts, beauty and hairdressing professionals, citizens and visitors will be the protagonists of the week dedicated to the culture of beauty and well-being.

“To position cosmetics among the recognized excellences of Italian manufacturing. This is the objective that for several years at Cosmetica Italia we have promised ourselves to pursue with targeted initiatives and daily dialogue with institutions and the media – comments Renato Ancorotti, President of Cosmetica Italia -. The ambition is to enter the calendar of Milan weekends, alongside fashion, design, wine and the many other excellences of our country celebrated in these important events. A big step to tell all visitors behind the scenes of a sector that lives skin to skin with them and which represents a true flagship of Made in Italy appreciated all over the world for its quality, safety and creativity: three typical characteristics of Italian know-how. With Milano Beauty Week, promoters, cosmetic companies, retailers, professionals, institutional subjects involved and all those involved in the national cosmetics sector aim to enhance the different facets of sustainability, innovation, emotion , inclusion and creativity, guiding themes of this first edition, which make cosmetics an industry that does good for the country”.

Milano Beauty Week is the ideal follow-up to the world event Cosmoprof Worldwide Bologna, held from April 28 to May 2, 2022 in Bologna, and anticipates Esxence, the international artistic perfumery event, scheduled for June 15 to 18 at MiCo – Milan Convention Center. The initiative is sponsored by the Lombardy Region, the Municipality of Milan, Assolombarda, the National Chamber of Italian Fashion and Confcommercio Milano Lodi Monza and Brianza.

Milan Beauty Week: the new event ready for its debut

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