on Fifth Avenue the new Mango store

Being in New York and feeling a bit like being in the Balearic Islands. Cross the threshold of a building with a facade from the 1920s in pure Manhattan style and find yourself instead in a Mediterranean house, with large spaces flooded with light. White and natural tones become the dominant color of the interiors, a feeling of welcome, warmth and relaxation erases the frenetic rhythms of the city: a new shopping experience is making its way to the heart of the Big Apple.

mango store new york

Mango courtesy photo

From May 12, the emblematic Fifth Avenue rely on a new fashion addresswho has all the assets to climb to the top of the list of best stores for shopping in new york: and the first Mango flagship store, which with this emblematic opening (celebrated by an evening at the Balthazar which saw Katie Holmes as a guest star) set its milestone on the American market. And he has set himself the ambitious objective of being, by 2024, among the 3 most important Mango stores in the world: “The opening of this new flagship store is an important moment to advance our strategic objectives of international expansion and our distribution ecosystem – said Toni Ruiz, CEO of Mango, during the inauguration – but above all it is the first step to establish the presence of our brand in the United States, one of the largest markets in the world. “The reasons for doing so a must-visit destination in post-pandemic New York there are a lot of them, and they don’t just have to do with fashion, but also with art and technological innovation. In a perfect synchronization of the experience from a physical, digital and virtual point of view.

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

The new Mango flagship is also a small art museum

Transforming a place of shopping into a place of artistic achievement is a noble ambition of great importance from a cultural point of view. Mango has always cultivated a strong bond with the art world, especially Spanish, becoming its promoter and supporter in various ways. To celebrate this liaison and the opening of Fifth Avenue, the brand has decided to (temporarily) welcome 5 works of great artistic value to the store: Ulls i Creu 1991 And Esgrafiats from Antoni Tapies, Head and Bird And Bird flying towards the sun from Joan Miró And Dilation, an oil on canvas Miquel Barcelo made in 1989. Entering the Manhattan boutique today means being able to admire a Spanish work of art up close (and completely free of charge). Not only.

nft mango

Courtesy picture

Mango in the Metaverse with a collection of NFTs and a portable capsule

For the occasion, Mango has also co-created a collection of NFT inspired by the 5 works by Joan Mirò, Antoni Tàpies and Miquel Barceló exhibited in the shop: Next to each is a screen displaying the corresponding digital work. For the development of these NFTs, the brand has partnered with Farkas – artist of Argentinian-Hungarian origin who works in Buenos Aires and specializes in digital art – with Marcos Tamargoone of the most extraordinary new names in the Spanish painting scene (since 2019 he has been in charge of representing all the women awarded a Nobel Prize) and with Adri Bonsai, winner of the 2018 Goya Award for Best Animated Short Film. The collection is also on display at Metaverseat coordinates 16.78 del Decentraland Museum Quarter, and this is how the physical, digital and virtual experience becomes completely synchronized. NFTs are also present on the OpenSee platform, one of the main marketplaces for non-fungible tokens, but they will not be offered for sale and will remain the property of Mango. But if you want to enter the Metaverse wearing the Mango style, know that the brand has created four new wearables. Yes, they are for sale and are ready to be displayed (virtually) as often as you wish.

mango store new york

Mango courtesy photo

The new Mango concept store: interior and sustainability

With 3 floors and an area of ​​more than 2,100 square meters, dedicated to the Women’s, Men’s and Children’s lines, the opening of the Mango flagship store at 711 Fifth Avenue also seals the new interior concept introduced by the brand in 2021: a celebration of its Spanish roots, its warmth and its DNA. imagined how a mediterranean housethe store transposes its aesthetic and the sense of hospitality and welcome: in addition to improving the distribution of the collections and the journey in the store, it thus creates a pleasant and relaxing connection to the Mediterranean culture and experience with anyone who crosses the threshold.

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

Even some visuals travel in the same direction when piecing together craft and the Made in Spain: braided straw in the district of Alicante, it becomes a sort of wide ribbon that unrolls between the mannequins of a shop window. The material elements play a fundamental role in the definition of the imaginary above, but also from the point of view of low environmental impact. The existing structure has been respected giving a second life to floors, ceilings, lighting and systems; the internal coatings have been made with biodegradable materials of an organic nature and up to 70% of the materials have been reused in the project. The store will also have Engaged boxcontainers in which customers can deposit fabrics and shoes to give their clothes a second life.

mango store new york

Mango courtesy photo

Extra bonus: sewing, a service typical of luxury boutiques which, in the Mango Fifth Avenue store, is available to customers for tailoring and customization. And then the fitting rooms: a real concentrate of comfort, spacious, equipped with special lighting and double tilting mirrors with rear view, selfies and stories, they are also equipped with sockets for recharging telephones. More than fitting rooms, they look like very refined boudoirs.

mango store new york

Mango courtesy photo

mango store new york

Mango courtesy photo

The Mango Scholarships for Parsons School of Design Students

Mango’s link with the American market also comes from the strong will of strengthen the relationship with the American fashion industry and its future talentswhich is why – on the occasion of the opening – the brand has signed an important agreement with the Parsons School of Design to support the training of students of the Fashion Management Program through ad hoc scholarships: “Thanks to the support of Mango – said Ben Barry, Dean of the Parsons School of Fashion – we are able to open this program to students whose experiences and perspectives are needed in the fashion industry to identify the challenges , develop creative strategies and develop new paths.” The agreement between Mango and Parsons will last for five years and provides for the creation of a fund of $250,000 to finance the studies of students enrolled in the MPS Fashion Management Program.

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