Pirelli and “the art of manufacturing”: the beauty of factories is the protagonist of the 2021 report



Pirelli and “the art of manufacturing”: the beauty of factories is the protagonist of the 2021 report – Corriere.it




















































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For the report “A Beautiful Place”, the group decided to describe five of its 18 production sites, from the Italian one of Settimo Torinese to Yanzhou in China, passing through the works of as many artists. Drawings, photos and music files are accompanied by reflections by theologian Vito Mancuso and writer Nadia Owusu

by Valentina Iorio

The art of making

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The art of making

The factory as a monument. At work and in production, of course. But also to creativity and the desire to innovate. A company’s ability to adapt to the times. Pirelli’s 2021 annual report was born from this idea, “A Beautiful Place: the art of manufacturing”, which decided to describe five of its 18 production sites – from the Italian one in Settimo Torinese to that of Rome in the USA, from Yanzhou in China to Campinas in Brazil to Slatina in Romania – through the works of as many artists. In the printed volume and in the digital version of the project the drawings, photos and music files of the artists’ works are accompanied by the reflections of the theologian and philosopher Vito Mancuso and the writer Nadia Owusu on the theme of the “beautiful factory” and ” the factory as a place of manufacture”.

(all photos of the service courtesy of Pirelli)

Settimo Torinese

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Settimo Torinese

“The Garden of Time”, a bucchero vase made by the Umbrian master and ceramist Giovanni Mengoni, is the work inspired by the Pirelli factory in Settimo Torinese, one of the group’s most technologically advanced factories, which produces tires for cars and compounds for motorsport. The vase recalls the historicity of industrial spaces, their aesthetics and the innovation of production. A plant placed in the upper part of the work illuminated by a beam of light obtained through an electrical system symbolizes sustainability, on which Pirelli wants to continue betting. “Rethinking the beauty of ‘meaning’ for the community projects us into an ever-new dimension of observation and reflection,” Mengoni explains. “This transformation of aesthetic thinking suggested new conceptual stereotypes to me, which do not erase the past and are constantly reflected in communication research linked to the passage of time”.

Photo: Pirelli

Yanzhou (China)

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Yanzhou (China)

The Yanzhou factory, one of Pirelli’s three factories in China, is dedicated to “industry and innovation”, the work on paper of Tu Yonghong, who due to Covid restrictions is not was able to visit the factory only in virtual mode in Shandong province. . Yonghong, heir to the ancient Chinese discipline, made two precious paper sculptures that required 8 days of work. “The creative process was long because, after fully understanding the value of the project, I had to divert and reshape my initial ideas”, explains the artist. “It was only when I was able to identify the two words ‘industry’ and ‘innovation’ that I was able to create two works that represent a brand that is always at the forefront and projected towards innovation but that at the same time gives a lot of value to traditions”.

Photo: Pirelli

Roma (USA)

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Roma (USA)

To talk about its factory in Rome, Georgia, where it produces high-value tires, including the only ones in the world with Forest Stewardship Council (FSC) certified natural rubber and rayon, Pirelli chose street art. “Your Journey starts at the Hands of Pirelli” by the American artist, of Puerto Rican origin, Lisette Correa is a large fresco which with its colors illuminates the atrium of the factory and welcomes those who go to work every day. “With this fresco, I want the staff to feel surrounded by colors and light when entering the corridor leading to the factory – explains the street artist -. As an artist, I try to make people happy: that’s why my work is so bright”.

Photo: Pirelli

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