For cosmetics,Bee is one of the most durable and efficient premium quality producers: from honey to beeswax via propolis, the products resulting from the work of this insect are among the most valuable and effective active ingredients in skincare formulas. Also called “environmental sentinels”, bees are essential to our food security, our nutrition and the environment: today, nearly 75% of food crops and 90% of wild flowering plants depend on pollinating insects, including bees. The problem is that there are fewer and fewer of them, which is why in recent years the celebrations of the world bee day of May 20 are more and more felt, even in the world of beauty. If there are so many beauty brands that use bee products as key ingredients in their cosmetics, more and more are too. brands that are committed to the protection of this pious insect.
Among these, Guerlain has taken the problem of the reduction of bees, the brand’s symbol, to heart for more than ten years. On the occasion of the World Bee Day 2022the face of Guerlain Angelina Jolie inaugurated the second edition of Guerlain x Unesco Women for Bees program in defense of bees and in support of women entrepreneurs, taking the actress to one of the countries that are dearest to her; the Cambodia. The initiative is part of the broader framework Guerlain for the bee conservation programwhich brings together the many initiatives and partnerships of the French house in favor of the bee and which, on the occasion of World Bee Day, you can help support: from May 20 to 22, 20% of sales in store and online will be donated to the Guerlain Program for the Conservation of Bees with the ambitious goal of raising one million euros in three days (€20 will also be donated for each repost of the visual created by the artist Tomas Libertiny with the hashtags #GuerlainForBees And #WorldBeeDay).
The program with UNESCO in Cambodia
More specifically, the Women for Bees program aims to teach 11 new beekeepers how to manage a hive in a sustainable way, as well as to raise their awareness of specific needs and problems of Cambodian bees, where wild honey and beeswax are valuable resources (also used in sacred ceremonies). In addition to the courses for beekeepers, the program includes activities open to the population and aims to create a worldwide network of contacts for the exchange of knowledge, with the aim of help the local community according to their needs, as Angelina Jolie herself explained:
This collaboration in the Tonlé Sap Biosphere Reserve and with the Maddox Jolie-Pitt Foundation in Samlout will allow women to learn different beekeeping techniques and join an international network of women entrepreneurs. The aim of the project is to help local people protect their natural resources and develop their local community as they wish.
In Cambodia, the country of origin of Maddox (the eldest of six children of Angelina Jolie), resides the MJP Maddox Jolie-Pitt Foundationfounded by the actress with the aim of alleviating extreme rural poverty, while protecting the environment, wildlife and its natural resources, in particular through conservation and breeding of wild bees. “The preservation and breeding of wild bees provides flexible and sustainable livelihoods for families,” continues the Los Angeles actress, a Cambodian citizen. “The Woman for Bees program adds a new dimension to our work by introducing us to native bee species, which are unique.”
Commitment in Italy with Conapi
The UNESCO program for women is not Guerlain’s only initiative in favor of bees: since autumn 2021, the Italian branch of the house has entered into a partnership with the National Consortium of Beekeepers (Conapi), a unique and authentic honey supply chain and the largest cooperative in Italy. The collaboration resulted in three different activities: training for Guerlain team members on the importance of protecting biodiversity, an awareness program for primary school children, Bee School Guerlain x Conapi, and the entrepreneurial program designed by Guerlain in partnership with Unesco and Ofa to train beekeepers.