“Sgarbi Advisor for Beauty, to transform the history and art of Viterbo into development and work”

May 20, 2022, by The rope


“Sgarbi Advisor for Beauty, to transform the history and art of Viterbo into development and work”

Home page VITERBO – In Sutri, what has been defined as the “artistic and cultural revolution” has more than quadrupled the number of visitors and tourists and ensured the growth of an economy complementary to the traditional one made up of paychecks from the ‘public administration “.

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VITERBO – “What is the use of having a Sgarbi adviser? This is how the beauty and heritage of Viterbo become wealth and work for the citizens. What is Vittorio Sgarbi, Viterbo’s beauty adviser, for? To ensure that the history, identity and heritage of the city can finally become wealth. What does it mean? This culture produces work. Like, how? In the case of Sutri alone, the economic evolution of the city since the advent of the Sgarbi administration is so evident that IlSole24Ore also noticed it, writing a few weeks ago: “All thanks to the wave cultural. Which, with exhibitions, events and initiatives, has managed to grow the economy by multiplying the number of tourists. And to maintain the small local economic fabric. So from the ‘IoApro Rinascimento’ committee with Sgarbi for Viterbo

In Sutri, what has been called the “artistic and cultural revolution” has more than quadrupled the number of visitors and tourists and ensured the growth of an economy complementary to the traditional one made up of paychecks from the public administration. “.

Moreover, a few years ago, a study on the data of the budget of the general accounts of the State estimated the Italian heritage at “at least” 986 billion euros. According to this survey, works of art – Sebastiano del Piombo’s Viterbo masterpieces come immediately to mind – classified as movable property of cultural value, libraries and archives are worth 174 billion euros (10.4 % of our GDP). More recently, in 2021, a research carried out by the Centro Studi di Banca Ifis defined what is called “the economy of beauty”: the “valorization of our cultural, architectural, oenogastronomic heritage, of our traditions, of our identity” is capable of generating, according to these studies, an impact on the national GDP equal to 17.2%. A similar figure already emerged in 2017 from a study by the “Italia Patria Bellezza” Foundation in collaboration with Prometeia, estimating the value of the beauty economy, understood as the economic flow generated, among other things, by tourism at 240 billion euros (16.5% of GDP).

Heritage, identity, beauty are perhaps lacking in Viterbo? At all! Viterbo is an integral part of this Italian wealth which must however be put to good use for the inhabitants of Viterbo. And Sgarbi is the perfect figure to do it. Sutri, despite the pandemic in five in his administration, is out of the Eternal Province. The Palazzo Doebbing museum, which has welcomed thousands of visitors from all over Italy and the world – despite the “only” Cassia and a few connections to be totally revolutionized towards the city, which is now fully deserved among “The most beautiful villages of Italy “- and hosted works of great world art, the many cultural initiatives – such as, for example, the” Estati sutrine “or the Autumn Festival, during which
important Italian personalities were present in the city – they regularly lead the troops of Mediaset and Rai, or the journalists of the main national newspapers of the city, allowing to amplify the name and identity of Sutri incredibly. A meticulous and highly professional work of communication, propriety and vision which generates an important induced for the exhibitors, for the economy.

What is the use of having Sgarbi Advisor for Beauty, then? What are our ideas, among other things, to put Viterbo in the foreground, in newspapers and television, to generate conscious tourism, which stops in the city for several days, consumes, lives the territory to the full, to open a national tenor museum center, to inaugurate a festival in Viterbo, in the footsteps of that of Spoleto, already of international importance, to make the thermal and archaeological areas worthy of their name and of thousands of visitors from all over the world, by engaging staff to ensure that everything exists? Precisely to this: to confirm that with Beauty wealth is produced, to revive the city, to make it known and visited, to bring it back to the place it deserves. For real. Here it is reality, in Sutri as in the rest of Italy, elsewhere it is fantasy, electoral chatter, the childish speculation of those who might be afraid that all this could really happen in Viterbo. It’s up to you to accept reality and understand, easily, which side to place yourself on”.

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