the Balenciaga fashion show and the collaboration with Adidas

New York. Demna, the creative director of Balenciaga, has chosen Wall Street’s number 11 to present his spring 2023 fashion collection. We are at the headquarters of the New York Stock Exchange, also known as “The Big Board”: the largest stock exchange in the world. Screens all around offer an overview of what’s going on: shares sold, shares listed, shares bought. Each second. The money market never sleeps, and this is where Demna brings the storytelling of her collection by transforming the NY bag into the catwalk of her fetish army. Between leather balaclavas and ponytails that look like whips, what does Demna want to tell us this time around? It is the link between money and sex, money and desire that drives the conversation. Highlighting how much – both – are highly sought after today. Still, attackable.

“When I was seven years old, I had an Adidas tracksuit: it was my biggest fashion moment as a child”

We aspire to have money, more and more money. We yearn for power. Status. A status that the fashion world, fully aware of all its bitter critical issues (politically attacking money, even if that’s what moves them), has always achieved. Or to desire – and here is the desire that returns – to achieve. It is the story of Demna itself which teaches us, at this moment, that for the Balenciaga Spring 2023 fashion collection, the collaboration with Adidas was presented“I’ve always wanted to use the logo and the three stripes, to be honest. At seven years old, I had an Adidas tracksuit: it was my biggest fashion moment as a child,” he said. QG the creative director. It was the status that gave Demna the overall perception of being in a fashion moment, the possibility of belonging to something, of feeling part of a community (streetwear) that shared values ​​and a way of life. Today, the celebration of that moment returns to her collection.

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

Under the three signature bands, an unexpected name. Balenciaga (but also “agaicnelaB”, written backwards). The collaboration comes with a timing that some might almost suspect: but how, now that Gucci has also collaborated with her? There is no competition between Demna and Alessandro Michele, creative director of Gucci: on the occasion of the centenary of the Florentine house, the two had jointly developed a “powerful creative hacking operation” for the Gucci collection Air. Then, last September in Milan, Alessandro Michele also presented to us his vision of a change the world fantasy in which the concept of a mirror became a pretext for magnification: and in this process – of different worlds that reflected each other – Michèle had also questioned Adidas. With a completely different approach, it is Balenciaga who is now collaborating with the streetwear brand: hype, desire, street culture.

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

“The biggest and most important challenge of any creative is to create desirable products, to create desire. That’s what fashion does. The commercial success of a product is linked to its desirability.Demna explained to fashion company. The new logo – fusion of two universes – thus appears printed on oversized T-shirts worn under suits in full Balenciaga style. Even the jumpsuit – that of Demna’s childhood – appears on the catwalk. And he does it according to the aesthetic codes of Balenciaga where more is morebetween wide, rounded and extremely maxi silhouettes.

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga fashion dresses spring 2023

COURTESY OF BALENCIAGA MEDIA OFFICE

Recontextualize the elements of sportswear in ready-to-wear, Balenciaga presents us with a new look at its creative language: shoes, bags, jewelry, outerwear and even T-shirts borrowed from the world of football. Meanwhile, the Balenciaga Spring 23 collection offers formal evening wear including evening dresses and structured tuxedos, as well as a section called Wardrobe: artisanal denim, suits, tailoring precision and minimalism set it apart.

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

balenciaga spring 2023 show

COURTESY OF BALENCIAGA MEDIA OFFICE

In the apparent democratization of fashion as a symbol of social status, Demna however makes it an instrument to attack the system. And to make his collection an attack on capitalism. Why? We could dig all the way and look for hypotheses. With the Balanciaga Fall Winter 2022 2023 fashion collection, presented during the last Paris Fashion Week, Demna brought the concept of escape to the catwalks, transforming the fashion show into the transposition of an exodus: that of refugees. Ukrainians fleeing their country. And he, a Georgian, who has experienced escape on his skin, knows what it means to escape and – not least – to resist. Who knows then that this is not the (real) reason why Demna chose to parade on the New York Stock Exchange. In this war between powerful people who move money and play chess with people’s lives as if they were pawns, Are you Demna the new symbol of resistance?

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