Noon14 May 2022 – 10:18
After the parade, the group will present their new single during the exclusive Montegusto party. 400 guests admitted to the evening. Sold in hotels in the region
from Giuseppe Di Bisceglie
The shuttles that take tourists from the car parks to the top Castel del Monte they are still. Inside Frederick’s Mansion Andria technicians and workers are working on the preparation of one of the most anticipated events of this year in Puglia: the Gucci fashion show, scheduled for Monday, May 16. An event of enormous media coverage that will shine the spotlight not only on the Unesco site but on the whole of the Murgian territory, in which the castle wanted by Frederick II embarked.
An apology from Gucci
A few steps from the last ramp leading to the Château, a sign apologizing is displayed to visitors for any inconvenience in the use of the spaces. To sign it Gucci: Continuing the creative dialogue with a series of important historical and cultural sites, Gucci is proud to present its new fashion show in the evocative setting of Castel del Monte, confirming the desire to pay homage to history and celebrate the contemporaneity of a unique place. While setting up the event, we may cause temporary inconvenience to your full use of the site, for which we apologize at this time. Confirming its support for the protection and enhancement of the artistic and cultural heritage, Gucci is committed to concretely improving, alongside the Ministry of Culture, the experience of visiting the Palace, through new interventions to enhance the site, which reinforce its enigmatic charm. Like you, Gucci also wants to protect beauty in all its forms, we read.
Very few details have leaked out about the big event. According to some rumors, the parade should last about a quarter of an hour. Only guests of the fashion house are admitted, no more than 400 people. A precious and concentrated art and entertainment for the new men’s and women’s collection which bears the signature of the artistic director Alessandro Michele.
The Maneskins at Castel del Monte
A super-armored event around which economic operators have nevertheless moved, seizing its importance both in economic and promotional terms as well as in tourism. In recent days, the councilor for tourism of the municipality of Andria Caesar Troy summoned the tour operators and wine and food operators, asking them to give the best possible welcome to the guests, providing themselves with gifts and gifts to promote the products of the territory. And the response did not fail.
If the event itself, however, is of a private and timely nature (even the presence of institutional representatives is not foreseen), there are a series of initiatives that revolve around the event itself. As the presence of manna skin a few steps from the manor, at the mas Montegusto where the post-show evening will take place, also very crowded. A presence strongly desired by Alessandro Michele himself: the members of the highly acclaimed group were chosen by the artistic director for the casting of the new Gucci Aria campaign, wearing the most emblematic clothes and accessories of the collection, the first presented in the year of the House’s centenary. The Roman musical group will present the latest single Supermodel released worldwide in recent hours.
For local businesses, especially for agritourism estates and for the catering sector, this event will be a breath of fresh air after the many long-term Covid difficulties, commented Michelangelo De Benedittis, National Director of Agriturismo. We have decidedly chosen to favor the material and immaterial structuring of the area under the octagonal castle, which we believe will be a multi-level secure attraction in the near future and a secure source of GDP, he continued. Confirmation, therefore, in fact: precisely for this event, the entire network of agrotourism residences throughout the district has exhausted its availability of beds.
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May 14, 2022 | 10:18
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