the photos of the Jacquemus x Nike collection are cool

Since Jacquemus and Nike announced their collaboration, nothing is talked about in the fashion world.. Scheduled for June 28, the meeting with Simone Porte and the famous American brand starts from the idea that sport should be a constant in daily adventures, directly proportional to the expression of one’s personal style. Vintage ACG silhouettes, 90s campaigns, Humara shoes and outdoor adventures are just some of the things Simon Porte has always loved about Nike and which now form the aesthetic codes of the collections that Jacquemus and the brand American are about to present. launch together.

fashion collaborations 2022 jacquemus nike photo collection

Courtesy of the press office

“I wanted to create a collection that reinterprets women’s sportswear in a minimal way”explained the creator of Salon-De-Provence who has always, since The bomb for The Montaigne he inserts sports references in his collections. “With this imagery in mind, we designed women’s activewear with sensual details and neutral colors, as well as my personal interpretation of the Humara, my favorite Nike shoe. It was important that the collection be accessible to all body types, and that it is a natural blend of Jacquemus style and Nike performance”.

Summer 2022 collaborations, Jacquemus and Nike will launch a capsule collection together

Inspired by Simon Porte, who told all the backstage of the collection with the American multinational a Vogue Magazineagree with Jarrett Reynolds, vice president of Nike Catalyst Apparel Design: “The collaboration with Nike was a 50% union in which each partner comes together to advance the other in a way that would not have been possible by himself,” “With Jacquemus, we took inspiration from vintage ACG inspiration, the intertwining of Nike DRI-Fit fabric and shoes like the Humara, to create a connection between sport and style that couldn’t be achieved only through the common goal of Nike x Jacquemus”. “Collaborating with partners like Jacquemus allows us to broaden the culture of sport and redefine it for the next generation”.

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In line with Simon Porte’s belief that there is a natural connection between podiums, tracks and gyms, the (15) pieces of clothing from the Jacquemus x Nike line are an invitation to integrate sport into everyday life, reinforcing the versatile attitude of contemporary athletes and encouraging those who still clearly distinguish sport and style. The result is a capsule that rewrites the rules of everyday clothing and ready-to-wear… as the leitmotif of the collection says, (From) Track to sports.

The collection is set to launch exclusively on Jacquemus.com on June 28, arriving soon after in Nike stores around the world. As Pambianco wrote, an immediate out of stock is expected.

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