when innovation goes from fashion to social – Veronaeconomy.it

Innovation and green meet fashion and reuse thanks to Humana vintage, an international cooperation organization that promotes sustainable development in the textile sector through an ethical and transparent supply chain.

To tell the story, the supply chain and the many projects, Fabiano Trenitn, manager of Humana Vintage Verona

Thanks to Humana gli clothes take on a new life and become real resources. How did your story start?

Humana vintage opened its first store in 2006 in Milan with the aim of enhancing all clothes by giving them a second life. In those years, vintage was still a niche product and did not experience the spread we are witnessing today. Therefore, not only a reference store for enthusiasts took shape, but also an innovative sustainability project. Over the years it has grown and today Humana has 11 stores in Italy.

these Humana also arrives in Verona. How was your shop born in the city?

The Verona store was born in September of last year, in 2021, and we are in piazza Pasque Veronesi, in the Castelvecchio district. With our 200 square meters of retail space, we are the largest vintage store in town and also the largest Umana Vintage store in Italy. You will find clothes, accessories, shoes, bags from the 1960s to the 2000s.

Choosing to appear as a Humana boss has a positive social impact: we are, in fact, a nonprofit social organization that funds Humana People To People Federation projects around the world.


Rear a colorful and attractive showcase of a vintage shop, in reality there is a large supply chain behind it: how to build the collection and resale, how to restore value to the clothes?

In Italy there are 5,000 collectors in 45 Italian provinces and we have five important collection points in Italy. From there, the goods are stored and processed, manually sorted and divided into 25 categories. From there, clothes and accessories are sorted in the various Italian stores and the income, once the costs are covered, is used to finance humanitarian development projects. Humana acts personally in all links of the supply chain, guaranteeing transparency.

THE clothes are not just clothes but they are clothes that have a history and also have a future that awaits them in a perspective of sustainability and reuse. Here, sustainability is a key word for Humana. What does this mean to you and how does this concept apply to fashion?

Already we in our label, where we put the sale price of the garment, we insert a sentence: “Each dress has a story that wants to continue” and this is our mission. As for sustainability, it comes in three types: economic because Humana is a non-profit organization but atypical because it implements a circular economy and its own business plan, although it is a non-profit organization non-profit.

The second type is social sustainability because in addition to financing these development projects, we also create jobs. Last but not least, environmental sustainability: giving a second life to a garment means polluting less and also slowing down this process in the fashion industry, which is one of the most polluting in the world.

Among the projects that are most important to us is the community garden of the province of Milan, near our headquarters in Pregnana: a stimulating and meaningful reality that promotes the social inclusion of people in situations of socio-economic vulnerability. The main objective is to encourage collaboration, inclusiveness and sustainable development.

So Out of these three good practices, what are your future short and long-term projects?

Among the future projects, the first is to open other stores in Italian cities where we are not present. A new innovative project is in preparation with junior designers from the Milan Academy of Luxury and the European Institute of Design. These creatives will work on unsold items by creating a capsule collection in the cycling application.

In addition, on the occasion of World Earth Day, last March 22, the new HumanaVintage.it site was inaugurated where only on the first day we had 18,000 views. For this project a collaboration was also created with iPhoto who took care of the shots for the video and we hope that in the future there will be such collaborations.

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